I - DIGITAL MARKETING PROMOTIONAL ACTIVITIES

As Yemeksis.com, one of the most important services we offer to partner restaurants is the setup and operation of an effective and efficient multi-channel digital marketing campaign in their region.

Efforts in that scope are generally focused on sales in the following channels:

Google Works:

• Google Adwords campaigns
• Google Display Network campaigns
• Google My Business settings adjustment

Facebook Works:

• Facebook
• Instagram

As a result of this work, some of our business partners had an increase of more than 200% in delivery orders in a relatively short time period.

The parameters in a sample Digital Marketing study are given below (data for a month):

• Spending was made in three channels with a budget of 1 750 TL (Google DN, Facebook, Instagram)
• 650 000 impressions - total impressions for residents of the restaurant area
• 3 000 clicks provided (traffic to banners and website)
• 30 000 TL of additional delivery orders were generated as a result

The studies conducted are briefly exemplified in the following section:

VISUAL (BANNER) PREPARATIONS:

1) Creating banners in appropriate sizes for Digital Marketing channels (Google Display Network, Facebook and Instagram). Sample banners (designs in different sizes are created for Google DN, Facebook, Instagram):

2) Uploading the edited Banners to the relevant departments from Google and Facebook management panels, optimizing the campaign setup and activating the campaigns.

Within the scope of these studies, the processes of determining the audience and arranging the relevant filters, optimizing or closing the campaigns with low performance continuously and regularly, opening new campaigns in line with the information obtained are managed.

3) Facebook and Instagram banner visuals are displayed on their own channels, Google Display Network works on news sites visited by potential restaurant customers (hurriyet.com.tr, sozcu.com.tr, sabah.com.tr, ntv.com.tr) and other It is shown on sites with heavy visitors. Sample Google Display Network study and demonstration:

GOOGLE KEYWORD OPTIMIZATIONS

1) Google SEO Studies - Search Engine Optimization

With the SEO work, the content of the restaurant website is updated to be compatible with the criteria of Google robots in order to increase the ranking of the site in a search result conducted by the end users. As a result, part of the Google users who search for the restaurant name in different variations are directed to the restaurant site after clicking on the web site link in the top rankings. Subsequently, a part of these leads are converted to delivery orders in addition to an effect of accumulated brand recognition. The process of increasing the ranking of the website to the top spots would take 3-6 months of effective SEO work and optimizations. Locating the web site on the top ranking listing does not require periodic payment to the search engine, effectively generating cost free traffic to the restaurant web site.

2) Google Adwords Works

With Google Adwords, Internet users who search for certain keywords in the Google search engine are targeted with specifically optimized advertising campaigns. This promotional model is based on pay per click (or cost per click - CPC) arrangement and the cost per visitor click that is redirected to the restaurant web site would range from 0.25 TL to 25.00 TL depending on the characteristics and combination of the keywords.

The web page of the restaurant is listed to the top of the relevant search listings as a result of Google Adwords work and the phrase "Advertisement” is shown in the upper left corner to hint the users that this is a paid adverdismenst.

A certain percentage of the referrals from the SEO and Google Adwords work that reach the restaurant website is transformed into delivery orders (sales) from one of the three channels: web site, mobile application and most importantly the call center .

Google Adwords (paid advertisement) ads are more effective and the impressions resulting from these studies are always above the page links that are promoted with SEO (free advertisement).

In the example below, the link resulting from the Google Adwords advertisement is on the top, and the SEO result is in the second place.

II - WEBSITE AND ORDER ENGINE

With Yemeksis.com solutions and the services support that is provided, a restaurant business can obtain a domain, get a logo, register the restaurant in the system, define menu items, update telephone and location info and upload all relevant images in as little as 2 hours. Thus, this business is in a position to receive package orders from its website.

Below is an example of a web page for a restaurant.

III – MOBILE APPLICATION

One of the components of the Yemeksis.com platform is the implementation of free mobile applications for restaurant businesses. Restaurants can create their customer base through their own mobile application and generate additional sales volume with regular notifications to a closed group, arrange special campaigns, discount coupons, etc.

The Push Notification mechanism in the mobile applications is a powerful tool to reach the end users and can be used to implement these promotional activities for free of charge.

The mobile application is designed to be maximum interactive and offers the option of receiving orders as a result of an interactive meeting with the representative in the form of written, verbal or visual contact (assisted shopping mode) in addition to the standard ordering process (self shopping mode).

IV - CALL CENTER AUTOMATION

One of the most critical processes for restaurant businesses is managing the phone call traffic with a high quality service standard and transforming that customer interface point to an effective sales channel. Below is a list of some of the major problems faced by the restaurant businesses:

• Finding qualified personnel to handle the phone calls
• Overload of the phone calls between 12.00 - 14.00 and 17.00 - 19.00
• Missing overlapping calls and customer loss due to the absence of a call center infrastructure (PBX system)
• Failure to systematically record the received orders and lack of robust coordination mechanism between the kitchen and package service delivery unit
• Inability to scale the phone call process when the number of calls and orders increases

As a solution to these problems mentioned above, Yemeksis.com provides call center system automation and handles the calls on behalf of the restaurant.

V - SYSTEM INTEGRATIONS

Yemeksis.com improves workforce efficiency and service quality for restaurants by integrating with existing systems in the industry. In line with these efforts, it provides a channel manager service by means of its integration with systems that generate sales, and can be used as a comprehensive "back office" system for restaurant businesses by integrating with other internal process management software solutions.

With these integrations, process management of orders, reporting, customer-related coverage, feedback, service quality, etc. are provided from a centralized easy-to-use management panel developed for restaurants.

Below, an image of a sample restaurant business management panel image is presented: